Dean Pearson

NAB

Dean leads a team of analysts responsible for providing unique insights into human behaviour by intersecting economics, psychology and advanced data analytics. As a behavioural economist and commentator with over 30 years’ experience, he has worked to debunk the view that humans are rational, clear-thinking beings. Instead, we behave and make choices that are often illogical and based on emotion.  And, if we are to truly understand the economy, it is important that we know the underlying emotional state and motives of the people who work and live within it.